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BOB MCCAFFERTY |
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For more than twenty-five years, Bob McCafferty has worked in numerous capacities in print and television media. His high calibre performance as a television reporter, anchorman, assignment editor, and news director provide an insider's invaluable perspective for accessing today's multi-level media. From basic public relations to crisis management strategies, McCafferty is a powerful guide for companies, associations, and government agencies seeking to master mass media management and information placement. |
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BUSINESS OWNER, MEDIA RELATIONS, & COMMUNICATIONS CONSULTANT: President of McCafferty & Company; coaches media relations for businesses, associations, and government agencies; former co-owner of the award-winning public relations firm of Huckaby, McNally & McCafferty; appointee of Governor Ronald Reagan to create and manage the Governor's Office Broadcast Services Division; and also served as Media Director for the California State Legislature and the California State Employment Department. |
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WRITER & EDITOR: A freelance writer (since 1983); articles published by The Los Angeles Times, Air & Space/Smithsonian, Europeo, Japan Times, Aviation Week & Space Technology, GEO, Popular Mechanics, various newspapers and Sacramento area magazines including Northern California's premier business magazine, Comstock's, where he is the senior writer; 1997 winner of the first place award in Feature Reporting by the Society of Professional Journalists. |
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TELEVISION HOST, SPEAKER, & SEMINAR PRESENTER: Former host of Express, a PBS series concentrating on local current events, issues, and newsmakers; numerous presentations and keynotes; topics include: "Lo-Cost, No-Cost Publicity," "Exposing Yourself to the Media and What to do When They Notice," "The Success Secret of the Best Networker I Ever Knew-Ronald Reagan," "Power Up Your Presentations for Maximun Impact!," "Attracting, Surviving & Thriving in the Media Spotlight," and "From Janitor to Anchorman: Yes, You Can!" a motivational, surviving life presentation for teenagers. Member of the Year (1994-95) and President (1996-97) of the National Speakers Association, Sacramento Chapter. |
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PROFESSIONAL AFFILIATIONS |
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